Brand Partnership Group is an integrated group that helps brands turn human connection into brand growth and measurable commercial performance. We align strategy, data intelligence, sales and marketing, customer experience, digital products and AI so growth is consistent across channels, teams, and global markets.
BPG operates through specialist agencies — Ryse (Growth Engineering, Strategy and Data Intelligence), Blue Square (Sales, Marketing and Customer Experience), Kru Live (Brand Experience and Engagement), and Cyphr (Digital Products) — alongside Creative Monster Labs, our internal AI innovation lab that pressure tests ideas before they scale.
Human connection is the emotional and relational infrastructure that makes brands trusted, relevant, and commercially resilient. It shows up in how decisions are made, how teams behave, how experiences feel and how platforms support people at moments that matter.
Brand Partnership Group helps brands turn human connection into brand growth by aligning strategy, data intelligence, sales and marketing, customer experience, digital products and AI across markets and channels.
Brand Partnership Group operates through specialist agencies including Ryse, Blue Square, Kru Live and Cyphr, supported by Creative Monster Labs, its internal AI innovation lab.
Human connection refers to the emotional and relational foundations that make brands trusted, relevant and commercially resilient across customer experiences, internal culture and digital platforms.
Brand Partnership Group is the parent group of Ryse, Blue Square, Kru Live and Cyphr. Creative Monster Labs operates as the group’s internal AI innovation lab. Each agency specialises in a defined capability while operating within a shared commercial and strategic framework.